COMPLETE GUIDE TO THE CASINO DU LAC LEAMY FIREWORKS – SOUND OF LIGHT ALL CANADIAN EDITION #CANADA150

YOUR COMPLETE GUIDE TO THE CASINO DU LAC LEAMY FIREWORKS – SOUND OF LIGHT: EVERYTHING YOU NEED TO KNOW ABOUT THE #CANADA150 FIREWORKS COMPETITION  (ALL CANADIAN EDITION) For many years now and even before we had this blog, Twenty York Street, we’ve had a yearly tradition of excitedly doing a countdown for August for one of…

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HOW CELEBRATING #CANADA150 IS MAKING FAMILY MEMORIES WITH FORD CANADA #GOFURTHER150

 HOW CELEBRATING #CANADA150 IS REALLY MAKING FAMILY MEMORIES WITH FORD CANADA’S #GOFURTHER150 Do you see what I see? Come along, follow #GOFURTHER150 and you’ll see! Look around, there’s lots to discover! Canada is a beautiful country, the #truenorth, #strong and #free! And on this monumental year for Canada, how do we celebrate 150 years of…

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BEST ADVICE TO IMPROVE YOUR INFLUENCER MARKETING STRATEGY: 5 TIPS TO GET MORE REPLIES AND ENGAGEMENT FROM INFLUENCERS & BLOGGERS

HOW TO IMPROVE YOUR INFLUENCER MARKETING There’s a reason why INFLUENCER MARKETING is the hottest buzzword in the PR world and marketing industry at the moment. The truth of the matter is, Influencer Marketing as a recognized theory in marketing has been coined as far back as 1940 in a study entitled “The People’s Choice”…

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OPEN LETTER TO PR COMPANIES: PAY AND RESPECT BLOGGERS

AN OPEN TO LETTER TO BRANDS AND PR COMPANIES: PAY AND RESPECT BLOGGERS AND INFLUENCERS Dear Brands or PR Companies that represent you, Before I start this open letter, I want you know that it is with great pain that I write these words as for many years, I have tried my best to keep…

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AS SEEN ON TV: @20YS GOES TO BREAKFAST TELEVISION MONTREAL FOR TRAVEL SEGMENT

@20YS GOES TO BREAKFAST TELEVISION MONTREAL FOR A TRAVEL SEGMENT It’s September! Oh it’s September and pretty soon, it will be ‘Tis The Season! The summer months seem to just fly by and as they say in the movie Shawshank Redemption… The world got itself in a hurry. Oh indeed it did! WAKE ME UP…

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3 IMPORTANT PR LESSONS LEARNED FROM UOPRA’s CONNECT 2 SUCCESS CONFERENCE

This year’s University of Ottawa’s Public Relations Association (UOPRA)’s annual student conference Connect 2 Success hosted PR professionals from a variety of fields like fashion, politics, charities; two of which were our lovable Marilou Moles, Founder of Twenty York Street and Skyfall Blue CEO Fadi Ghaby, who spoke on the panel on real world insight…

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TOP 7 REASONS WHY IT’S GOOD FOR BLOGGERS TO ATTEND EVENTS

Obviously, it’s all about the free booze. And the amazing party… and the fabulous swag bags at the end of the night. Yes? While these are obviously sensible reasons to go to events, there are bigger and more significant reasons that I want to talk to you about. Why? Because number one, it’s a very…

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EXPERT’S CORNER: IMPROVING BLOGGER – PR RELATIONS (Qs and As With VALERIE STACHURSKI, CHARMING MEDIA PR)

Breaking out in the world of Public Relations is not easy. Breaking out in the world of fashion is a tall feat. Breaking out of both worlds considering how vicious and cut-throat these two industries could be, is, well quite giant undertaking. It would then be an understatement to say that one that succeeds in…

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BUILD BETTER BLOGS: 5 KILLER TIPS ON HOW TO WRITE BETTER BLOG POSTS

While the eternal battle remains between content and images on who’s the king, our goal in today’s Build Better Blogs series is not to determine the winner but to get you a step closer to having a winning blog. Unless you’ve got fantastic images that have great composition, quality and are accompanied by appropriately designed…

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