Say whaaat? That’s right! JOE FRESH is now available at Shoppers Drugmart nationwide! That’s the beauty news we’re quite excited to share with you my friends. Surely, I am in The Canadian brand’s makeup line, which was previously available exclusively at Loblaws stores and Joe Fresh stand-alone locations, is now available at Shoppers and Pharmaprix shops across Canada.
“We’re a beauty destination, so being able to extend the line and give every kind of customer across Canada full accessibility to the line made a lot of sense for us and our core beauty customers,” says Kelly Jessop, vice-president of category management at Shoppers Drug Mart. This new partnership with one of Canada’s biggest drug stores certainly fills a bit of a void within Joe Fresh’s current offering.
Just-in-time for the arrival of spring, the arrival of Joe Fresh Beauty includes highlighting primers, lip colours and illuminator sticks that are all part of the brand’s “5-Minute Face” initiative. To learn more, visit www.Shoppersdrugmart.ca. Glowing skin, flushed cheeks, defined eyes and a pop of red on the lips—a classic go-to look that looks polished but only takes 5 minutes.
We’ve had the opportunity to NOT only try these gorgeous products but we also showcased it on TV at Daytime Ottawa’s Post-Oscar Awards re-cap. (You can watch the video and see more photos of our recent TV guest appearance here.)
I LOVE the the new JOE FRESH HYDRA LASH NOURISHING MASCARA WITH ARGAN OIL, which retails for only $12! In fact, aside from being actually nourishing, it has lash extending properties, which helps create a fuller eyelash look.
One thing that I’ve been using A LOT from the new collection is the JOE FRESH Highlighter Powder. At $8 retail price, it truly is one product that made of good quality at an affordable price. The light shimmer is multi-purpose enough to use it as eye shadow base as well. As a matter of fact, I featured this highlighter at one of the Beauty Panel Challenges at Fashion Magazine!
Oh it’s still a matte matte world out there and this new JOE FRESH Lip Creme fits right in. For $12, it’s a great value for your money considering it has the following A+ features: the applicator wand is perfect for shaping your lips (no colouring outside the lines!), the colours are pigmented as they are longer lasting and there are tons of stunning colours to choose from!
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Here’s one truth a lot of big time Vloggers, YouTubers and Instagrammers may hate me say: Makeup doesn’t have to be complicated. With all of the contouring, baking, strobing, and other super complex and intimidating makeup trends we’re seeing everywhere these days, in social media or IRL, products like the JOE FRESH Precision Liquid Eyeliner brings make-up application back to earth.
It has an ultra fine tip that you can use to either create a think flick or you can build upon it to achieve a more dramatic cat-eye look. Either way, no fancy equipment needed. Just this intense black kohl is all!
With make-up this good, easy and affordable… Spring, we’re ready for you!
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