FALL IN LOVE WITH LE CHATEAU OF MONTREAL’S NEW CONCEPT STORE AND $100 GIVE-AWAY

LE CHATEAU OF MONTREALLE CHATEAU OF MONTREAL NEW CONCEPT STORE

They say FALL is the Fashion Queen of all the seasons. While summer is light and easy, spring is all about the pretty and winter is well… winter. Fall is rightly the season that rules them all. With richer fabrics, warmer tones and more opportunities for layering up, which really just means more chances of wearing many of your fall fashion favourites.

(Read all the way to the end to find out how you can WIN your own fall fashion favourites!)

And if there’s one store that may rule them all this year, it may be Canada’s own LE CHÂTEAU OF MONTRÉAL.

LE CHATEAU OF MONTREAL - GIFT CARD GIVE-AWAY

WELCOME TO THE NEW LE CHÂTEAU OF MONTRÉAL

Established in 1959 with a  mission is to translate the latest runway fashion and global trends into must-have looks that clearly coordinate into a continuous flow of new collections, LE CHÂTEAU has showed no signs of slowing down. In fact, it seems getting stronger than ever amidst the rocky state of the retail industry in both Canada and the United States. With 224 (and counting!) retail locations in Canada, the Middle East, and at LECHÂTEAU.com, the brand is getting re-energized with a new vision as showcased by their new concept store.

LE CHATEAU OF MONTREAL new store

Say Hello! Let’s be connect in social media, you can find us at:
Instagram | Twitter | PinterestFacebook | Twenty York Street aka  @20YS

This fall, LE CHÂTEAU will continue to roll out its new concept store design with newly renovated locations opening this September in Mayfair Shopping Centre in Victoria, St. Laurent Centre in Ottawa and Yorkdale Shopping Centre in Toronto. The aesthetically stunning new concept spaces are part of a long-term strategic brand evolution plan that positions LE CHÂTEAU as Canada’s premier design house, continuously translating international runway trends into lifestyle collections for the fashion forward, value-conscious consumer.

LE CHATEAU OF MONTREAL - shoes

 

LE CHÂTEAU OF MONTRÉAL PAYS HOMMAGE TO THE CITY KNOWN FOR ETERNAL STYLE

But what’s with the new name?

LE CHÂTEAU OF MONTRÉAL may sound like a re-brand but the truth of the matter is, it’s more like coming home for the brand. While it has undoubtedly gone worldwide, it was time for LE CHÂTEAU to pay hommage to the city it was born into. A city that is alive with creativity, where style is in everything and where culture is not confined to theatres or galleries. Montreal is where art happens everywhere and for LE CHÂTEAU – where you come from, makes you who you are!

LE CHATEAU OF MONTREAL FAVOURITES 4

LE CHÂTEAU OF MONTRÉAL FALL AND WINTER CAMPAIGN

And we couldn’t be more thrilled about this new tribute to one’s heritage. As a big fan of Montreal (I used to work there a lot, traveling back and forth from Ottawa and as E is from Montreal, we spend a lot of time in Canada’s version of Paris all year round), we thought the LE CHÂTEAU OF MONTRÉAL  campaign is brilliant and so is its new fall and winter collection.

LE CHATEAU OF MONTREAL - NEW CONCEPT STORE

Along with its talented design and dynamic sales teams,  the new fall and winter campaign delivers on its promise of quick production trendy and classic pieces to clients of customer by our dynamic sales team. This is like the runway… in real life and I swear, if you’ve been following us in Facebook (there’s a vote currently going on: PURPLE vs. BLUE) Instagram and Twitterchoosing a favourite was like Sophie’s choice.

Wanna bet? Read on!

LE CHATEAU OF MONTREAL OUTFIT 1

Say Hello! Let’s be connect in social media, you can find us at:
Instagram | Twitter | PinterestFacebook | Twenty York Street aka  @20YS

First of all, LE CHÂTEAU OF MONTRÉAL  new concept store did a successful job in creating a more cohesive and more streamlined store. Having had a pleasure of a personal private VIP tour by no other than LE CHÂTEAU staff from Montreal – Patty and Magalie – I can tell you that the new concept store was simply a BEAUTé! Pieces were neatly organized and grouped together to create a more seamless flow all throughout the store. Equipped brighter flooring and with better and more Eco-friendly lighting, the products (and you!) are highlighted in a more flattering way. Even the fitting rooms were re-designed with a more luxurious and understated elegance feel.

And the pieces? To die for.

LE CHATEAU OF MONTREAL FALL COLLECTION

I mean look at all these pieces Patty and Magalie helped put together for me. How do you choose between a chic ensemble of black and blue argyle midi pencil skirt topped with a classic black turtleneck against the current trend of window pane prints (see more of it in Instagram here), which is all over LE CHÂTEAU’s new fall and winter campaign?

LE CHATEAU OF MONTREAL OUTFIT 3

As a big FAN of the power suit, this belted sheath was perhaps the most perfectly fitted version of a suit dress. This actually came in PURPLE and BLUE and as I mentioned, there’s currently a very popular contest in our Facebook page to see which one is the best! And no, this is not a trick or illusion like the Gold and White or Blue and Black internet dress, this a real-time survey of our Facebook friends and followers to see which dress they like best!

LE CHATEAU OF MONTREAL OUTFIT 4

To join in the fun and to see which one is winning, join the LE CHÂTEAU PURPLE VS. BLUE debate here and here.

LE CHATEAU OF MONTREAL OUTFIT 2

As if that wasn’t hard enough, LE CHÂTEAU‘s new poster campaigns also featured rich browns, luxurious leathers and soft suedes, which I didn’t think I would love until I tried this! I honestly fell in love with this ensemble but it is sadness that I have to tell that I went home without this (did I not mention it was like Sophie’s choice?) but you may have the chance to WIN it!

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Or how about beautiful shoes? We haven’t even talked about footwear just yet. The new and improved shoe section now features better quality and well-designed shoes that are crafted either in Italy, Brazil or Canada. One of my most fave boots and one that has received the most compliments last season was from, no surprise, LE CHÂTEAU OF MONTRÉAL!

LE CHATEAU OF MONTREAL FAVOURITES 2

LE CHATEAU OF MONTREAL FAVOURITES 1

To help you with your fall shopping at LE CHÂTEAU, Patty and Magalie show off their top 3 picks for the season, which not coincidentally were mainly toppers like cape, over sized shawls and graphic print sweaters, faux shearling stole and fedora. To see more of Patty and Magalie’s top fashion picks from LE CHÂTEAU OF MONTRÉAL, visit our Facebook album here.

Now for the sweet surprise from LE CHÂTEAU OF MONTRÉAL?

LE CHATEAU OF MONTREAL FAVOURITES 5

LE CHÂTEAU OF MONTRÉAL $100 GIFT CARD GIVE-AWAY

LE CHÂTEAU OF MONTRÉAL  is a half a century old fashion institution that has been known to be a champion for style, a beacon of creativity, and of course, a leader in the industry. As our go-to fashion destination from office wear to red carpet gala outfits, we love the fact that approximately 35% of LE CHÂTEAU clothing is made in Canada, and exported across the globe  and we couldn’t be more happy to share with you this sweet surprise!

LE CHATEAU OF MONTREAL - hats

You can WIN $100 Gift Card by following us and LE CHÂTEAU in Facebook, Twitter and Instagram @20YS. There are 8 wonderful words captured in their new fall campaign (you can see the super cute video here!) leave a comment below on what is your favourite from the 8 and you’re entered to WIN!

It’s that easy! Winner will be drawn at the end of the month, Wednesday, October 30th so hurry!

LE CHATEAU OF MONTREAL - GIFT CARD

Say Hello! Let’s be connect in social media, you can find us at:
Instagram | Twitter | PinterestFacebook | Twenty York Street aka  @20YS

Hurry and join us for this very exciting LE CHÂTEAU OF MONTRÉAL $100 GIFT CARD GIVE-AWAY. For information about the company and the new concept store, please visit www.lechateau.com.

Are you FALLing in love with LE CHÂTEAU OF MONTRÉAL?

We have.

LE CHATEAU OF MONTREAL - WINDOW PANE

LET’S BE FRIENDS: FOLLOW @20YS IN SOCIAL MEDIA FOR THE LATEST AND THE GREATEST

To get more summer-to-fall inspirations and updates on events and special occasions around town, follow @20YS on Twitter & @20YS on Instagram today. For behind the scenes and more fall outfits and to-do inspiration, follow #20YSSummer, @20YS on Twitter  and @20YS on Instagram.  

LE CHATEAU OF MONTREAL FAVOURITES

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