Building on what seems to be a theme here in the blog this week, let’s talk hair care especially during this time of the year – the dreadful winter. I’m typically a wash and go kind of girl and though I make efforts to change that, I truly have no skills with the brush and the blow dryer. I would love to be one of those style chameleons that can go from bob to fringe to wavy and curly but sadly, that is not me. In fact, my hair itself is very resistant to change that it needs countless of hours and a big amount of hair products just curl it for longer than 5 minutes.

That said, I am very thankful for my hair. It has received its great share of compliments and it’s generally fussy free, very low maintenance kind of hair. I don’t necessarily have a great hair day or a bad hair day; I just have a pin straight kind of hair day, every day. I am also grateful to brands like Pantene who not only promotes healthy and shiny locks, no matter their length, shape and texture, but also promote beauty from the inside and outside.




When I received this surprise package in the mail, I was very pleased to see Pantene’s new line of Ultimate 10  BB Shampoo and BB Conditioner, as well as its #SHINESTRONG Campaign. It drew a particularly heated gender-based debate as it centered around women, way more often than men, apologize too much for things they should never be apologizing for in the first place. I must admit I do that too and I catch myself sometimes. For us, it is not only a ‘woman’ thing to do but a very Canadian one at that.


The “Shine Strong” Campaign aims to erase apology as part of women’s default vocabulary so their statements can come across more powerful. Furthermore, it will underwrite grants and give women access to influential leaders to “enable women to be strong and shine,” an initiative that is congruent to what Pantene also did last year: “Labels Against Women” – that highlighted workplace stereotypes, part of a series of eye-catching and controversial ad campaigns geared toward women.




While I am wary of the fact that  talking about sexism and feminism and female empowerment is a great way for brands to build buzz, I thread with caution on the face of  Dove’s “Real Beauty” campaign that went viral last year as it showed the differences in how women view themselves versus how others view them by engaging a sketch artist. I’m completely behind the concept of self-love and self-acceptance, of our own bodies, of who we are and our individuality. I am just thoughtfully wary of the exploitation of women’s vulnerabilities by brands in the name of the buzz and the mighty dollars.

For me, STRONG IS… Love and Compassion. For others and for yourself.

What about you?



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