It seems like there is one trend that’s not going anywhere soon in the fashion world – the burgeoning list of designer collaborations and big retail brands like Target, Macy’s, H&M and of course, Banana Republic. While there are so many factors attributed to the rise in popularity of these capsule collection (i.e. price, accessibility, brand recognition, cool factor, etc.), there is no doubt that collaborations like this continue to drive people back to the stores. It injects that sort of excitement to an otherwise humdrum lazy summer days at the mall.
Take this recent collaboration by Finnish Design House Marimekko for Banana Republic for example. Banana Republic did not fail to take advantage of this marketing opportunity and managed to drum up the excitement building up until the launch of Marimekko in stores and online! The pieces are, no doubt, statement makers. Though the cut is generally is simple, the prints are eye catching and the patterns, quite arresting.
Our ardent wish may be to get every piece from the entire collection, here’s our Top 5 Picks from the Marimekko X Banana Republic Collection:
In case you’re interested in finding out who’s the creative talent behind this gorgeous collection, meet the designers from Marimekko, all named Maija in perfect coincidence!