HOW CELEBRATING #CANADA150 IS MAKING FAMILY MEMORIES WITH FORD CANADA #GOFURTHER150

 HOW CELEBRATING #CANADA150 IS REALLY MAKING FAMILY MEMORIES WITH FORD CANADA’S #GOFURTHER150 Do you see what I see? Come along, follow #GOFURTHER150 and you’ll see! Look around, there’s lots to discover! Canada is a beautiful country, the #truenorth, #strong and #free! And on this monumental year for Canada, how do we celebrate 150 years of…

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BEST ADVICE TO IMPROVE YOUR INFLUENCER MARKETING STRATEGY: 5 TIPS TO GET MORE REPLIES AND ENGAGEMENT FROM INFLUENCERS & BLOGGERS

HOW TO IMPROVE YOUR INFLUENCER MARKETING There’s a reason why INFLUENCER MARKETING is the hottest buzzword in the PR world and marketing industry at the moment. The truth of the matter is, Influencer Marketing as a recognized theory in marketing has been coined as far back as 1940 in a study entitled “The People’s Choice”…

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SNOWDAY IN OTTAWA: 3 TIPS ON HOW TO LOOK GOOD DURING A SNOWSTORM

  SNOWDAY IN OTTAWA: 3 TIPS ON HOW TO LOOK GOOD DURING A SNOWSTORM Let’s talk winter. Again. Disclaimer: I never thought I had to talk about the W word ever again but Mother Nature has a different agenda – SNOWDAY. As we speak, I can see snowflakes from my office window but not quite…

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FASHION MAGAZINE BEAUTIFUL PANEL: HOW TO FIND YOUR PERFECT WINTER SKINCARE

Let’s talk winter. Hmmnnn… non. Let’s talk beauty and skincare in the winter! Now that’s a much better topic, don’t you think? Well then, perfect timing as I’m back at Fashion Magazine’s Beauty Panel to tackle this month’s challenge on winter skincare! FASHION MAGAZINE #BEAUTYPANEL: HOW TO FIND YOUR PERFECT WINTER SKINCARE ROUTINE Here’s the…

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OTTAWA SPOTLIGHT: 7 MUST-KNOW OTTAWA BLOGS

Ottawa has an eclectic variety of writers and bloggers who made it their mission to experience, test, and try different kinds of adventures throughout the city to let you know what’s hot and what’s not. From beauty to fashion, food to parenting and history to travel, Ottawa bloggers have a lot to offer. In fact,…

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TOP 7 REASONS WHY IT’S GOOD FOR BLOGGERS TO ATTEND EVENTS

Obviously, it’s all about the free booze. And the amazing party… and the fabulous swag bags at the end of the night. Yes? While these are obviously sensible reasons to go to events, there are bigger and more significant reasons that I want to talk to you about. Why? Because number one, it’s a very…

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FASHION MAGAZINE BEAUTY PANEL: HIGH PONY TAIL CHALLENGE

They call it the lazy chic girl’s guide to great hair style and while there’s no doubt to that, the Ponytail is also the biggest time saver in the winter. Since it gets so inhumanely cold outside, washing your hair everyday is no longer option even if, like mine, your hair tends to be on…

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EXPERT’S CORNER: IMPROVING BLOGGER – PR RELATIONS (Qs and As With VALERIE STACHURSKI, CHARMING MEDIA PR)

Breaking out in the world of Public Relations is not easy. Breaking out in the world of fashion is a tall feat. Breaking out of both worlds considering how vicious and cut-throat these two industries could be, is, well quite giant undertaking. It would then be an understatement to say that one that succeeds in…

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BUILD BETTER BLOGS: 5 KILLER TIPS ON HOW TO WRITE BETTER BLOG POSTS

While the eternal battle remains between content and images on who’s the king, our goal in today’s Build Better Blogs series is not to determine the winner but to get you a step closer to having a winning blog. Unless you’ve got fantastic images that have great composition, quality and are accompanied by appropriately designed…

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